ELIZABETH MUIR
Transforming Brands and Opening New Markets
From War Zones
to Milan
She goes where the work is hard and turns complexity into something remarkable.
Elizabeth Muir has sat across from world leaders and CEOs and walked factory floors from New York to New Delhi, from industrial sites like titanium plants and coal mines to marble quarries, carpet workshops, apparel factories, and organic farms. She has written talking points for a U.S. Ambassador in Kabul and styled a Billboard Magazine cover shoot in New York. She has advised Fortune 500, repositioned a $1B consulting portfolio, and turned around a global customer loyalty program.
While volunteering as a UN election monitor in Kyrgyzstan, she was asked by the U.S. Embassy to investigate the politically-motivated arrest of the right-hand man to the opposition candidate in the upcoming presidential election. She returned with evidence she found under a sack of red pepper in a bazaar, after local police stopped and searched her car, and debriefed a room of embassy officials.
If her career has a through-line, it’s this: she goes where the work is hard and turns complexity into something remarkable.
Her work sits at the intersection of brand, global markets, and supply chains, connecting businesses and producers to opportunity and growth across complex value chains.
She builds and elevates brands that break through, from founding an award-nominated ethical luxury fashion brand to launching businesses into European luxury markets. She can create a communications and marketing function from scratch or step into an existing one and elevate it.
She can communicate programs because she has built and run them.
She didn’t set out to work in 26 countries. She did set out to do great work, and the world came calling. She has lived and worked in England, France, Afghanistan, Kyrgyzstan, Ukraine, India, and Belize. She led teams in North America, Europe, Africa, Central Asia, South Asia, Middle East, and the Caribbean.
Leadership Across
Global Markets
Her corporate experience spans brand transformation and global markets, including management consulting at Deloitte and PwC and advising a Fortune 500 company.
At Deloitte, she served as the Communications Director on a $218M program in war-torn Afghanistan, one of the world’s most demanding environments. She built and ran a full communications operation in Kabul, structuring and managing an eight-member team across strategy, creative, media, and stakeholder relations, developing messaging for audiences ranging from the Afghan public to the highest levels of the U.S. government. She was caught in a Taliban shootout on the way to work from which her driver and armed guard were able to evacuate her. She went straight to the office, debriefed security, and got back to work.
At PwC, she led technology teams across North America and Europe, and served as Financial Controller and Privatization Advisor in Kyrgyzstan and Ukraine on $13.5M capital markets and privatization projects, including helping establish Kyrgyzstan’s stock exchange. In a country where $500 was considered a lot, making payroll meant taking a trusted driver and an armed assistant to the bank, loading $20,000 in cash into her Coach leather bucket bag, and high-tailing it back to the office where they locked themselves in and admitted employees one at a time to pay them.
At Marriott International, she turned around a troubled global online loyalty marketplace and advised on brand strategy across luxury and premium hotel brands. At Abt Global, she directed cross-functional teams and advised executive leadership on a $1B+ portfolio, running 20+ simultaneous global campaigns while advising on AI tools and helping rebrand the firm.
She conceptualized and produced a luxury market launch in Milan—a “bazaar meets contemporary art museum” concept—that repositioned Afghan businesses as global luxury brands. It was attended by royalty, Cartier representatives, and Milan’s social set, and covered in Marie Claire. She led communications, marketing, PR, and creative direction for a trade summit in Tunisia that attracted founders, CEOs, and ambassadors, and generated $166M in potential deals over the course of the summit.
Across industries, from hospitality to fashion to global investment programs, her work centers on clarifying positioning, elevating brand perception, and transforming complex initiatives into compelling market narratives.
Founding & Building An Ethical Luxury Brand
She built a luxury brand blending a rock-and-roll aesthetic, global craftsmanship, and celebrity culture - while integrating artisans and producers across emerging markets into global fashion.
She founded Elizabeth Muir Design, an ethical luxury fashion brand integrating artisans from Afghanistan, Kyrgyzstan, and Tajikistan into global markets. She built it from a belt buckle collection into a Webby Award-winning brand featured in The Washington Post, NBC News, Reuters, Grazia, OK! Magazine, and 20+ other outlets, selling in London, Paris, New York, and Los Angeles to anyone looking to channel their inner rockstar. Her designs were selected for the U.S. Presidential Inaugural Ball, Miami Fashion Week, and celebrity gift bags at the Country Music Awards, American Music Awards, Radio Music Awards, and Live 8. She personally brought in brand partners EDUN (later acquired by LVMH), Levi’s, Gibson Guitars, and Aveda into her work with UNA-Fashion Fights Poverty, and was named a Top 10 finalist (out of 100+) for the Fashion Delivers Design Award at LL Cool J’s Pay It Fashion Forward awards ceremony in New York.
She currently serves on the Advisory Board of Nest alongside designer Donna Karan, advising on marketing and partnerships for an organization whose brand partners have included Hermès, Tory Burch, Stella McCartney, Chloé, Anthropologie, and Amazon.
What’s
Next
Seeking the next opportunity to build, reposition, and grow brands.
She actively integrates AI tools into her work, recognizing that while AI is powerful, it still requires human judgment. That combination avoids AI’s pitfalls, makes it useful, and enhances the effectiveness she brings to her work.
Her range is diverse. Her results are exceptional—and measurable. She is actively seeking opportunities where bold thinking, global range, and the ability to build and run things are the job.